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Learn about the different campaign types and available ad formats. Keep in mind that you can run multiple kinds of ads, not just image ads, from the same Google Ads account and, in some cases, from the same campaign. Even for advertisers who do use uploaded image ads, a best practice is to create additional responsive ads to cover sizes unavailable as uploaded image ads. You also have the option to create image ads that fit just about anywhere across the Display Network with responsive ads. Make sure that uploading custom image ads is the best choice for you.

You can upload custom image ads or use responsive ads. Google Ads gives you several ways to create image ads-Ad Gallery templates, responsive ads, and uploading Display ads. Image ads capture people’s attention across the Google Display Network’s 2 million websites and apps. If you’d like to test and measure all the ad sizes to see which works best for you, here’s the roundup.This article describes the size and dimension specifications of image ads you can upload on the Google Display Network. The most widely recommended banner ad sizes are as follows: # Top 10 Google Ads Banner Sizes for Companies

Take note that if your banner ad has a white background, you’ll be required to add a border or outline to the ad.

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So now you know what sizes are going to give you the best return on your investment, you can use the following guidelines to design your banners in-house or with a professional graphic designer.

Narrower ads cause our eyes to continuously travel back down to a new line, interrupting the reading experience. We tend to absorb information several words at a time, in a single glance, and wider ads comfortably fit more words on a line. Wider ad sizes have a better performance compared to tall, skinny banner dimensions because they are in a ‘reader friendly’ format. If you pay to have the Large Rectangle creative designed for you, you can easily resize it down to the Medium Rectangle (300 x 250) without any distortion, as they share the same scalable dimensions. The two most successful sizes, the Medium Rectangle (300 x 250) and the Large Rectangle (336 x 280) are also an affordable combination from a creative point of view. If your product or service is better advertised through a mobile device, such as driving mobile app downloads, these are the banner sizes that have been proven to drive better performance (width by height in pixels): The Most Popular Banner Ad Sizes for Mobile The Top Google Ads Display Banner Ad Sizes for Performance:

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Or, click here to jump directly to the full list of ad sizes. You’ll notice that these are mostly wide banner ads, and if positioned well, these can increase your earnings significantly.

If you only have the resources to produce a small set of banners, it’s important that you use the banner ad dimensions that have a proven track record for success.īelow is my tried and tested list, which aligns with the top-performing ad sizes according to Google, and my first point of reference whenever I’m setting up campaigns on Google’s Display Network. When advertising online with Google Ads (formerly known as AdWords), it’s not enough to be told about the most common or popular banner ad sizes – as a business, you need to know which sizes perform the best.